Glowcap
Vista general
Cliente:
Glowcap Beauty
Año:
2023
Categoria:
Branding
/
Packaging Design
Localización:
Los Angeles, CA
El Problema
Glowcap needed more than a logo — they needed a brand system that worked across touchpoints. Their early visuals felt too clinical, lacking warmth and shelf appeal.
No clear visual hierarchy on packaging
Generic branding that didn’t stand out
Lack of emotional connection through design
Poor scalability across web and print
La Solución
We introduced a soft, earthy color palette, paired with a custom wordmark and playful iconography. Packaging was restructured for clarity and premium feel. The site experience mirrored the in-store delight.
El Resultado
Glowcap saw a lift in both online sales and retail placement. The new brand now communicates both trust and style.
Testimonio del Cliente
